There are few things more compelling, influential and memorable than a compelling narrative. At a time when companies are under increasing pressure to engage consumers 24/7, communicate internally across divisions, time zones and cultures and retain top talent, stories have become essential.
They are the key to transmitting organizational culture, selling in new ideas and engaging the public. They are both a science and an art. The more people at a brand who tell great stories, the more successful that company will be.
The Art of the Story was a two-day customized experience that we designed for Red Bull to train over a hundred of their top marketing professionals on both coasts.