Harley&Co partnered with Americares on their first complete rebrand in 30 years. The goal was to engage more people and reflect the expanded role of the organization. We also needed to find something that would have global appeal.
Everyone needs a “hero” (Americares’ new icon) -- designed to represent their staff, volunteers, partners and the communities’ work in around the world.
Image is everything. As part of the rebrand, we created a distinctive, ownable approach to content capture and creation. This new direction focused on depicting the moments that are made possible by good health in a completely ownable way.