The first immersive experience specifically designed to engage communities, change perceptions and connect men to care.

The set was designed to place the audience within the scenes in provocative ways. At times they sat among the actors and at others they looked in on them. The costume design was inspired by research within the community and reflected a variety of different identities.

We designed a unique monochromatic lighting approach that conveyed the intensity of emotion and provided a slightly abstract background to contrast with the hyper realism of the format.

The set had a modular design that enabled quick set up and breakdown so that that show was able to efficiently travel from city to city.