In the fall of 2014, we launched CR Fashion Book’s new website in conjunction with their September issue featuring Beyonce. The new site created an experience for readers that mimicked the richness of reading an exclusive fashion magazine.
The site has the capability to showcase images in a way that doesn’t compromise the aesthetic, impact or detail. This includes the ability to post double page magazine spreads and showcase fullscreen photos alongside article text. This significantly enhanced the experience for readers, reflected by the post-launch site analytics. It also created a series of successful new ad packaging opportunities for CR.