Gifting made easy. Branding and mobile for a new start-up revolutionizing the industry one great present at a time.

Few of us will forget the birth of "Frank", a.k.a the duck that has become the icon and mascot of the new online gifting brand, Dearduck.

Inspired by a mix of classic and modern visual elements, the brand was created to encourage customers to quickly develop a positive attachment to a new entrant into the market. We needed to create a language that would quickly communicate the value of this new product and encourage them to adopt it as part of their regular routines.