Design meet e-commerce. The new digital platform for Faena hotels balances a distinctive aesthetic with robust e-commerce functionality.
Client | Faena Hotels
Role | Creative Direction, Design, Development
Type | Web
A series of unique UX solutions designed to increase engagement metrics across the site. Resulting in clearer navigation, more pages per visit and an increase in traffic across the site.
The website design has a clear focus on mobile experience, with the goal of increasing mobile conversions. Seeking to leverage a critical and growing segment of the industry -- booking hotel rooms from your phone.
Custom iconography was created for the website and used to help users quickly and intuitively navigate the amenities and options available throughout the hotel.