My Art Invest is a revolution in the art world. Imagine if it were possible to own a fraction of a Jeff Koons sculpture, trade shares on an exchange platform and then wait to see if the investment grew. Add a social platform that interacts with potential buyers or collectors and you have one of the most complex and efficient e-commerce, content and social platforms in one.
User-centered design and clear path definition helped to achieve the client's goals through a fully responsive platform. The design component was critical because of the complexity of the messaging. Quick information access through rollover states and simplified site structure helped decrease the number of clicks to purchase, while enhancing data capture and CRM tracking.