Fashion goes mobile. Designing the official app for NYFW highlighting live/exclusive content and commerce opportunities from the shows, designers and experts.

Accessible fashion was the core focus of the HEED app.  Bringing the runway, experts and commerce opportunities to mobile through live, continuous content and unique interaction design.

Chat me up. This feature lets users live chat with stylists and other experts to get the fashion answers they need in real time.  

Tell me how you really feel. Facial recognition technology was used to identify a user’s mood and modify the app accordingly.