A holiday first for Rebecca Minkoff concepted, directed and produced by Harley&Co featuring product and lifestyle photography and video.
Client | Rebecca Minkoff
Role | Creative Direction, Film/Photography
Type | Campaign
It’s all a holidaze. To anchor the campaign we created a multi-chapter video. Formatted for different channels, it was the brand’s first narrative video -- helping them achieve a more distinctive tone and voice.
Focus on the narrative, even when it comes to still life. Each image represents a specific moment in the holiday season such as gifting, entertaining, and shopping. The elements in each shot are a playful take on the essential tools for navigating that moment.
Storytelling and product -- the perfect holiday hook-up. This campaign was focused on driving sales without sacrificing the narrative. Product shots were given a new treatment and every single asset was aligned with an overall storyline to create a cohesive result.