Focus on the narrative, even when it comes to still life. Each image represents a specific moment in the holiday season such as gifting, entertaining, and shopping. The elements in each shot are a playful take on the essential tools for navigating that moment.
Storytelling and product -- the perfect holiday hook-up. This campaign was focused on driving sales without sacrificing the narrative. Product shots were given a new treatment and every single asset was aligned with an overall storyline to create a cohesive result.