Branding impacts consumer choice, even when that choice is what venture firm to invest in or partner with to fund your start-up. For the past four years, we have worked with Rethink Education, an early stage education investment group, to create a distinctive voice in the space through branding, a dynamic web platform and a curated thought leader summit. The result has been a highly engaged community and strong visibility in the market. After a successful first fund, Rethink is launching its second education fund which will be 2x the size.