Revlon partnered with Harley&Co to launch their new campaign through a two-day extravaganza featuring live performances, art installations, product demonstrations and a few neck tattoos.

The event was designed as a series of sets that were perfectly optimized for guest and brand content capture.

The second day of the launch featured inspiring conversations on living boldly, master classes from top make up artists and unique ways to experiment with the product.

On both days product was a key focus, displayed in unexpected ways through touch up stations, art installations and as part of the programming.