A live show designed to bring to life the Samsung Galaxy S8 campaign. 130 performers. A complete takeover. Times Square.

Harley&Co worked with legendary choreographers, Rich and Tone, to create an original live show for the product launch.  The costume design was inspired by a mix of West Indian Carnival and street wear.  The performance incorporated several different LED technologies including bracelets and shields that were programmed to enhance the show.

The objective was to create a live show that was equally as engaging from the ground as it was from above. This is because the performance was simultaneously broadcast to a Times Square billboard via a live feed from a camera directly overhead.