adidas: MakerLab NYC

This year Harley & Co. launched the first North American adidas MarkerLab in partnership with JD Sports. This project included spatial design, developing artist partnerships, creating unique customizations, photoshoots, content for in-store digital marketing displays and social media communications. With exclusive access for brand loyalty members, a staff training program to incentivize brand advocacy, and highly shareable customer experiences to amplify reach and drive sales, the MakerLab has garnered press coverage from top-tier outlets including Forbes, HYPEBAE and Sole Collector.

Creative Direction, Production, Sourcing, Staffing, Production, Talent Curation and Management, Marketing

Shantell Martin

The first ever artist partnership featured in the MakerLab. An exclusive collaboration with Shantell Martin, giving customers a one-of-a-kind opportunity to customize shoes and apparel with her iconic designs. The 4-week long activation generated extensive high quality content for the brand and attracted coverage from top-tier press.

Amber Vittoria

An exclusive collaboration with artist Amber Vittoria to celebrate the launch of the new Stan Smith shoes, an iconic style reinvented with sustainable materials. The full space takeover featured opportunities to customize shoes and apparel with Amber’s designs using techniques including stencilling, painting, embroidery, and heat press decals for an unforgettable customer experience.

RedBull Frontiers

Positive Action For Youth