Me In You, You In Me

A first-of-its-kind national HIV prevention campaign, featuring a cast of 6 national and 12 local talent. Through top-tier press, a non-traditional paid campaign, and a wide network of social distribution channels – the campaign reached over +750M people.

There was also a powerful on-the-ground movement that launched simultaneously in four cities with over 20 community partners that executed more than 90+ activations.