Me In You, You In Me

A first-of-its-kind national public health campaign, featuring an all-star cast of 6 national and 12 local talent. Through top-tier press, a non-traditional paid campaign, and a wide network of social distribution channels, the campaign reached over +750M people. This national push was extended through a powerful on-the-ground movement, which launched simultaneously in four cities with over 20 community partners who executed 90+ unique, targeted activations.