ONE Musicfest

With over 60,000 attendees, 3 stages, 50+ performers, and 25 activations, ONE Musicfest is one of the Southeast's largest 2 day music festivals. We took over an 80x20’ footprint to create the “House of Play” – a one-of-a-kind brand activation that was a row of reimagined carnival games. Complete with thousands of customized brand giveaway prizes. Over 15,000 guests played our games, won prizes, took photos, interacted with staff ambassadors, and left with a strong emotional connection to the brand.