adidas: In Pursuit Of

A one-of-a-kind campaign using film and photography to highlight influential artists and athletes who are "in pursuit of" their dreams. We developed the creative concept by establishing a unique name, voice, art direction, and channel extensions that would appeal to consumers and be scalable across multiple seasons and product lines. Our concept was designed to be category and franchise-agnostic, and applicable to key consumer-facing moments including retail activations, live events, content creation, and more.