Me In you, You In Me 2.0

A continuation of the groundbreaking national HIV prevention campaign that debuted in 2022, Season 02 of the Me In You, You In Me campaign pushed the creative boundaries of its first iteration. A new cast of local and national talent, as well as targeted press engagement, extended the social reach of the campaign by nearly 50%, and engagement with the campaign on social media by over 25%.

In the community, the campaign saw more than 9,000 attendees at its local events across four cities, deeply engaging with some of the last remaining safe spaces for LGBTQIA+ people in the South.