Me In you, You In Me 2.0

A continuation of the groundbreaking national public health campaign that debuted in 2022, Season 02 of the Me In You, You In Me campaign pushed the creative boundaries of its first iteration.
A new cast of local and national talent, as well as targeted press engagement, extended the social reach of the campaign by nearly 50%, and engagement with the campaign on social media by over 25%. 

The national launch was accompanied by a hyper-local strategy to engage people in communities throughout the south – resulting in over 9,000 attendees at events across four key cities.