David Zwirner: A Digital Reinvention

David Zwirner is one of the top international art galleries, representing iconic artists from Koons to Kusama. For their site, we created the first-ever online viewing room, offering users an immersive look at the latest collections and giving them the ability to make artwork inquiries by directly connecting with the gallery sales team. We also introduced geo-targeted content, enhanced search functionality, and a multilingual platform that was strategically optimized to engage consumers in key international markets. 

At every touchpoint, we made sure that David Zwirner’s existing content was perfectly tailored to fit the new medium. This approach established record-breaking sales, user engagement, and the flexibility to continue innovating through multiple formats of cutting-edge content.