Positive Action For Women

In partnership with over 50 collaborators, we concepted, designed, shot, and produced a new content series: The Activity Books. We started with a photoshoot to ensure our audience was authentically represented in the content, and we used those images as a core design component to create three interactive adult "activity books" – as a mechanism to engage women, their partners, and their healthcare providers in self-care and HIV prevention in a fun and accessible way.


Creative Direction, Research and Positioning, Writing/Content Development, Graphic/Book Design and Marketing

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adidas: In Pursuit Of

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Cuyana