Peloton Tread: The Experience

To launch the Peloton Tread, we designed the brand’s first-ever fully immersive experience which took place over the course of 3 days in the heart of New York City. The multi-room installation took guests through a one-of-a-kind trial experience, exclusively available only to a select group of VIP guests including influencers and top-tier press who remarked it was “the best product launch we’ve ever attended”, attracting blockbuster coverage from the likes of the Wall Street Journal, New York Times, Vanity Fair, and more.

Creative Direction, Sound Design, Set Design, Motion Graphics, Experience Design, Production and Staffing

Innovation Room

A space dedicated to innovation. Introducing guests to the Tread and the inspiring story behind it, featuring interactive tables and a two minute hero film highlighting key features of the product.

Warm-Up Room

A fully immersive space designed to warm up guests before their workout. 1,800 square feet, 8 10ft LED screens, 36 high speed lights, and an 11.2 sound system transmitted four minutes of light and sound design, carefully crafted to create a high-energy sensorial experience evoking speed, motion, and intensity.

Workout

A product trial like never before. This futuristic space created a "hero moment" for each guest to experience the new product firsthand through a personalized workout.

Cool Down Room

An aspirational home environment, styled as the ultimate NYC loft featuring 2,500 square feet of carefully curated space, designed to showcase the transformational power of the product from the comfort of one's home.

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